E-commerce project
CATEGORY: Marketing
01. About company
We search to find you the best deals there are out there at a great value. We also assure your satisfaction if you ever have problems with your order, we’ll do anything we can to make it right.
Client has a big website for different products, combining world-wide drop shipping with regular fast shipping for the USA territory.
02. Lifetime report campaign results
We started working for this company in 2017 March and the plan was to increase their purchases, increase revenue and grow the business in general. We started with targeting the USA and in a few months we expanded the project world-wide.
When we started the project The total amount spent was a few hundred dollars per week with no naming structure and no clear metrics and tracking. What we achieved so far is over $1.5 mil in sales and reached 22 million people worldwide with $553k spend ROI on the account was around 3x.
For this project we created over 300 products and over 10000 ad sets and over 13000 different ads with different objectives and different bidding methods.
03. Campaign structure and optimization
The campaigns are split into conversions optimized product campaigns and each product has purchase optimized campaign, Retargeting campaign and it’s a part of the Dynamic product catalogue campaign.
The average cost per purchase on lifetime is from $5 to $30 per purchase ($17 Average cost per purchase ) and conversion rate of 2.5% on website visitors that converted into purchasers with more than 41 000 purchases.
Because the project is worldwide based, this is how the purchase/spend data looks like:
Our remarketing campaigns were targeting people who visited the landing pages but didn’t purchase, added to the card but didn’t purchase or initiated checkout but didn’t purchase and ads for people that already purchased but seeing more offers, upsell and cross sale ads from us.
04. Best Performing categories
- Pet products
- Women clothes
- Electronics
- Shoes
