E-commerce client UK
CATEGORY: Marketing
01. About company
Trading from a large tool & fixings showroom for over 60 years, This UK Company has now brought its range online for delivery throughout the UK. They offer a huge range of over 10,000 products, fast delivery and value from an established trusted company. They ship most of our products from the UK mainland and can offer a next-day service on the majority of items
02. Lifetime report campaign results
We started working for this company in 2017 th and the plan was to increase their purchases, increase revenue and grow the business in general. It all started with testing multiple variations of ad copies and improving performance.
When we started the project The total amount spent was 2k with no naming structure and no clear metrics and tracking. What we achieved so far is over $400 000 in sales and reached 2 million people in the UK with an ROI of over 900%.
For this project we created ads for over a 100 products with different ad creatives with few different objectives and different bidding methods.
03. Campaign structure and optimization
The campaigns are split into:
- Website traffic ads (direct response ads style)
- Conversions optimized product campaigns
- Retargeting campaigns
- Dynamic product campaigns
The average cost per purchase on lifetime is from $3 to $100 per purchase ($10 Average cost per purchase ) and conversion rate of 1.5% on website visitors that converted into purchasers with more than 4000 purchases.
Our remarketing campaigns were targeting people who visited the landing pages but didn’t purchase, added to the card but didn’t purchase or initiated checkout but didn’t purchase and ads for people that already purchased but seeing more offers, upsell and cross sale ads from us.
The most profitable segment for us were the Dynamic product ads and because of our small margins we needed to push them more and convert the previous website visitors into buyers.
